Shopify is the go-to platform for launching e-commerce stores in Kerala. While Shopify makes it incredibly easy to manage inventory and payments, its default configuration has several search engine optimization limitations that can hurt your rankings on Google.
In this guide, I will share the Shopify SEO tweaks you need to perform to unlock higher organic traffic and sales.
1. Fix Shopify's Duplicate URL Issue
By default, Shopify allows a product to be accessed via two different URLs:
- `yoursite.com/products/product-name`
- `yoursite.com/collections/collection-name/products/product-name`
This causes duplicate content issues. While Shopify handles this using canonical tags, it is best to adjust your theme files to ensure all internal links point directly to the primary product URL.
2. Optimize Collection Page Content
Don't leave your collection pages empty of copy. Write a descriptive intro paragraph (100-150 words) at the top of each collection page that mentions the primary search terms, and ensure product filtering pages use clean indexing structures.
3. Compress and Optimize Product Images
High-resolution product images slow down page speed, which is a major Google ranking factor. Use image compression apps, ensure all images have descriptive Alt tags, and load images in modern WebP formats.
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